Increase Response For Your Nonprofit Organization By Getting To Know Your Donors

Karen Zapp - Date: 2007-02-22

Copy that inspires larger donations, motivates more advocacy, or spurs greater response of any kind begins with knowing your donor, your prospect, your audience. That's why a fundamental rule of writing strong copy is... "Know Thy Audience."

Knowing doesn't refer to mere demographics or geographic segments of the population. Deep, powerful knowledge of your audience comes from psychographics. Their desires, fears, beliefs, frustrations, interests, and past donating preferences.