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Jeremy Del Rio: WWJD (What Would Jay-Z Do?) - Engaging Youth Culture: UYWI 2005 Audio

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In the last thirty years hip hop has revolutionized pop culture while evangelical Christianity has created an insular subculture. How have self-proclaimed “controversies” like Eminem and “hard-knock” lifers like Jay-Z sold millions of records to suburban kids all across America? Fundamentally, it’s because Jay-Z and his counterparts have become better fishers of men than we are. They identify with kids’ pain and address their needs in language they understand and in a forum they frequent. The question for the Church is no longer whether to engage, but how to do so effectively.

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