Alan Sharpe Resources

Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn't growing any larger all on its own.

Email fundraising is new, but email isn't. So donors and potential donors dont divulge their email addresses easily. They're tired of spam. They're
afraid of online fraud. They're protective of their inboxes.

So getting your donors, potential donors and strangers to give you their email addresses is tough. Here are 10 ways to encourage people to give you access to their inboxes in record time.